Heritage Tourism

Making Heritage Tourism Sustainable in Uzbekistan.

TO THE CITY OF COVENTRY, ENGLAND, UK

There are special cities in the world
That open their secrets to those who wish to discover them.
In Central Asia there is a city of Samarkand,
Which has three medieval universities and a Cathedral mosque in the heart of it.

Like Samarkand, Coventry is special.
Having a University and a Cathedral church in the centre of it,
It suggests that Knowledge is central in the life.

They say in Samarkand that studentship is Golden Age,
meaning the dimension of life.
If a person wants to feel it, they can always enter and stay
in that age by way of studying.

While we can agree that Business is a way to improve life,
As there aren’t other ways to improvement
Without being Busy doing something for it.
Strictly speaking there isn’t such thing as administration,
Because only life itself is
The Administration of God’s will.

MBA is MBA if you look at the outline of programmes
at different universities.
And libraries are full of heavy and expensive books.
They open their doors to challenge a student:
“With your small mind
and small personal needs
and your feeble physical being,
will you find your way through these,
and remain sane.
Look for personal discoveries.
Equip yourself for your own life
And then MBA is Martial Business Arts
To get in line with the Administration”.
Don’t flatter yourself with the degree of Master.
It’s an award of entrance to the profession.
We are just students here.
And teachers are teachers.
Be always thankful to them
for their Knowledge and Patience.

Svetlana Rakhimova, MBA student
28 August 1999, Coventry, UK

Dreams of Samarkand by Vasily Ovsyukov.
Emblem of Samarkand by Grigory Ulko.
OfficSamarkand logo
Bibi Khanym mosque (XV century) and modern local craft shops and cafés, Samarkand.